Skip to main content
Saved Jobs 0
Stay Connected

Customer Base Marketer (Brand and Content Specialist)

Location Barcelona, Spain
Apply Now
Job ID
2026_23933
Date posted
10/06/2026
Category
Marketing

Be the creative force behind how Webfleet engages our customers

Webfleet needs a Customer Base Marketer to be the content and creative strategist of our dedicated Customer Base Marketing (CBM) squad.


As our Customer Base Marketer, you will strategize, create, own and use customer focused content, to support and build a dedicated customer campaign machine that inspires, engages and educates customers at every stage of their journey.


Webfleet makes advanced fleet management easy. This applies both to the market-leading solutions we provide and the way we communicate and serve our customers. This role is a key element in that promise, making sure every message our customers get from us is engaging, fresh, relevant to their needs, aligned with our business strategy, and delivered via the right channel at the right time to trigger positive action.


What you’ll be doing:

  • Be the voice of Webfleet for customers. Own CBM content, from strategy and messaging to creative execution, grounded in our brand positioning
  • Drive the squad’s creative engine. Work with the customer comms owner, upsell strategists and project managers, setting the content and creative strategy behind every customer campaign
  • Build our customer education strategy. Shape content across the customer lifecycle, building on strong foundations already in place
  • Lead our customer education hub. Create the online home for courses, milestones, usage tracking and customer content
  • Own onboarding and in-platform messaging. Bring all customer communication together into one coherent, on-brand story
  • Push what content can be. Use AI and the latest tools to create new types of content, not just automate existing ones, and make a small team and budget go further

Who are you?


  • A content strategist and creative thinker, not just a copywriter
  • Somebody who understands the customer lifecycle and the role of marketing in optimizing it
  • Visionary about how AI and new tools have changed what content can be (not just how it’s made…)
  • 10/10 taste in and understanding of copy, messaging, look + feel, and brand positioning
  • Hands-on, collaborative and able to influence without authority
  • Great at making complex things simple, and can tell stories
  • Fluency in English (advanced level); other European languages will be considered a plus.
  • Familiarity with CRM systems and data analytics (e.g. Salesforce)

Why you’ll love working for us:


At Webfleet, if you want, you can. You will operate in a work environment where:


  • You are expected to take ownership, keep growing, experiment and bring new ideas.
  • Nothing stands still, and boundaries are pushed both in our solutions and how we deliver them to customers.
  • Open, straightforward, respectful communication is the standard, as we move forward with a shared purpose and low-ego mindset.

Let’s not forget the good stuff!

  • Working from home up to 3 days a week;
  • 500 euros gross to set up your home office;
  • Home office allowance
  • Change to work abroad for 40 working days per year;
  • Birthday off and volunteering time off;
  • Additional health and dental insurance;
  • 100% employer funded pension scheme;
  • Lunch or childcare vouchers;
  • Unlimited Access to LinkedIn Learning;
  • Access to Gofluent platform to learn new languages.  
  • Employee Assistance Program.

Who are we?

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.  

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. 

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.  

Want to join us?
If that’s a yes, please apply and upload your CV (In English)

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Apply Now

Related content

  • Page Title 1

    Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

  • B | HAICKATHON

    2024 Hackathon AI edition, teamwork, 24 hours, coding, software development, machine learning, big data, AI prompting.

  • Automatic Coupling Detection System

  • Jumper Day

    We teamed up across all of our teams and regions at Webfleet for a good cause. Read below how.

  • Celebrating our Winter Parties

    Warming up for the holiday season, we came together for our winter parties across our main four offices during December 2022. Take a look at the images below!

  • Celebrating the end of summer

    Our teams based in the Leipzig and Warsaw offices enjoyed their end of summer parties during September. Scroll down this page to see how they celebrated the occasion!

  • Data Solutions and Kubernetes. A Love Story.

    Our Data Solutions team was the first of our engineering teams to deploy a dockerized production like service into the cloud back in spring 2020.

  • Emlyon Business School students visit

    We were pleased to receive a visit from a group of students from Emlyon Business School in our Amsterdam office at the end of March 2023.

  • Employee Assistance Programme

    Whether our colleagues need advice to move house, or they’ve experienced a personal loss, our Employee Assistance Programme is here for them and their family, free of charge, 24 hours a day, 7 days a week.

  • EV Lounge in our headquarters

    EV Lounge is an itinerary event built to raise awareness of our value proposition for electric vehicles, targeting our internal and external audiences.

  • EV Lounge landed in Barcelona

    EV Lounge is an itinerary event built to raise awareness of our value proposition for electric vehicles, targeting our internal and external audiences.

  • Flex Working

    The pandemic shifted our way of working. Most of our employees continued to work from home even after the quarantine period ended and it has now become a new reality for all of us.

  • Free language classes with GoFluent

    With GoFluent, the corporate language academy at Webfleet, our colleagues can learn up to 12 different languages, from their preferred device and at their own pace.

  • Get to know us

    We are Webfleet, Europe’s leading telematics solutions provider. We're dedicated to fleet management, connected car services, advanced tyre solutions and data solutions.

  • Inside Sales

    Get to know more about working as an Inside Sales Representative and learn about its challenges and opportunities.

  • Life at Webfleet

    Find out what’s going on behind the scenes at Webfleet. Get the latest updates, company news, events and initiatives.

  • New award for Webfleet

    Webfleet has been named 2022 European Commercial Fleet Telematics Company of the Year by Consulting and Research firm Frost & Sullivan.

  • OEM.connect

    Webfleet uses real time vehicle status data to provide services to fleet managers helping them to take smart decisions and to optimize their operation.

  • Our Benefits

    Our Benefits

    We believe that it is not only about the salary, but the whole package. Learn more about our benefits offered across countries.

  • Our Green Mission

    As a business, we are on a green mission to build a more sustainable future by lowering our carbon footprint and while helping our customers lower their carbon emissions.​​​​​​​

  • Our offices

    Our team of nearly 1,000 colleagues is spread across 16 countries. Find here an overview of our four main locations and how each office looks like.

  • Our Story

    At Webfleet, we want to foster an environment of creativity and autonomy.

  • Our summer parties are back

    After more than two years without large social gatherings, we finally came together for our annual summer parties!

  • Our Tech

    Experience the whole product development lifecycle at Webfleet – from our hardware and firmware development, to data science, backend and frontend development and mobile applications.

  • Product Management

    How have the Product Management teams developed over the years in our organisation?

  • Sales

    Join our Sales department that operates regionally in four different continents and learn about the opportunities and challenges our Sales Representatives and Account Managers face.

  • Sales Administration

    Get to know more about working as an Administration Specialist and learn about the challenges and opportunities.

  • Social Connectivity Week

    At Webfleet, we #StayConnected

  • Talent Day with Codam students

    On March 2023, we organised a talent open-day in our Amsterdam office, where we invited a group of students from Codam college, a coding academy located in Amsterdam.

  • The first 24-hour Hackathon

    On 3-4 November, we hosted the B | Hackathon, our first 24-hour Hackathon for the entire Webfleet Engineering organisation.

  • A customer-centric training for our Product Managers

    On our journey for continuous improvement, learning and development of our colleagues, we were pleased to provide a three-day training session for the Product Managers on October 2022.

  • Volunteer with us

    We give you the opportunity to volunteer! There is a variety of reasons why people choose to do so, from having the chance to give something back and contribute to the community, to make a difference to the society, people, or environment around them.

  • Webfleet at the Great British EV Rally

    The Great British EV Rally is a demonstration of the UK EV charging infrastructure, combined with clean and innovative vehicle technology. It took place from 4 to 8 July 2022 and saw 50 electric cars and vans embark on a five-day, 1200+ mile ‘e-Rally’ across the United Kingdom.

  • Working abroad

    We understand how important it is for our employees to work in their most comfortable way and to choose freely the place to do it from.

  • An insightful workshop for our Product Owners

    As part of our journey of continuous improvement, learning and development at Webfleet, we were pleased to offer a face-to-face training for our Product Owners.

  • Software Engineering

    Join our team of 200+ professional software engineers and let's develop tomorrow's mobility solutions together.

  • Free language classes with GoFluent

    With GoFluent, the corporate language academy at Webfleet, our colleagues can learn up to 12 different languages, from their preferred device and at their own pace.

  • Customer Success Management

    Get to know more about working in customer success and learn about the challenges and opportunities.

  • test

  • Our Teams

    Discover our departments and get to know more about the work, recruitment process, onboarding and development opportunities when you join Webfleet.

Recently Viewed Jobs

You have not viewed any jobs yet.

You have not saved any jobs yet.

Sign up for job alerts

Don't see what you're looking for? Sign up and we'll notify you when roles become available.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

By signing up, I acknowledge I have read the Webfleet Solutions privacy notice, and I wish to receive emails. I understand I can opt out from receiving email at any time.